Apple Inc.

AAPLUS

Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple delivers essential support services like AppleCare and robust cloud solutions. It oversees key digital platforms, prominently the App Store, which acts as a central hub for customers to discover and download countless applications and digital content, from e-books and music to videos, games, and podcasts. The company also generates revenue via advertising, leveraging both its proprietary ad platforms and third-party licensing deals. Apple's ecosystem is further bolstered by a wide array of subscription-based services: Apple Arcade for gaming, Apple Fitness+ for personalized wellness, Apple Music for curated audio experiences and on-demand radio, Apple News+ for access to news and magazines, and Apple TV+ for exclusive original video programming. Its financial services portfolio includes the co-branded Apple Card and the mobile payment system, Apple Pay. Additionally, Apple strategically licenses its intellectual property. The company serves a broad clientele that spans individual consumers, small and medium-sized enterprises, as well as institutional clients in the education, corporate, and governmental sectors. Products are distributed through a multi-channel strategy, utilizing Apple's own physical retail locations and online storefronts, a dedicated direct sales team, and collaborations with external partners such as mobile network providers, wholesalers, general retailers, and authorized resellers. The App Store additionally functions as the primary conduit for third-party applications designed for its devices. Founded in 1976, Apple Inc. is headquartered in Cupertino, California.

Founded1976IPO year1980As of2026-08-04
Market Cap
$4553.37B
Enterprise Value
$4575.28B
EV / LTM Revenue
11.0x
EV / NTM Revenue
8.9x
Trading multiples

Enterprise value over trailing (LTM) vs. forward (NTM) fundamentals. Click an LTM cell to chart it.

LTM
trailing
NTM
forward
Revenue
8.9x
Gross Profit
18.3x
EBITDA
24.6x
Classification
Sector
Consumer Internet, Media & Gaming
Sub-sector
Consumer Subscription Applications
Listing
AAPL
Country
US
Historical valuation & fundamentals

EV / LTM Revenue

Annual financials & analyst forecasts

$MCY2021CY2022CY2023CY2024CY2025CY2026ECY2027E
Revenue YoY2%-0%3%10%12%9%
Revenue$378.32B$387.54B$385.71B$395.76B$435.62B$488.52B$530.11B
Gross Profit$162.75B$166.87B$173.67B$184.10B$206.16B
Gross Profit Margin43.0%43.1%45.0%46.5%47.3%
EBITDA$130.88B$128.05B$132.82B$137.42B$152.98B$176.32B$191.33B
EBITDA Margin34.6%33.0%34.4%34.7%35.1%36.1%36.1%
EBIT$116.90B$113.97B$118.66B$125.67B$141.07B$163.62B$177.55B
Net Income$100.56B$95.17B$100.91B$96.15B$117.78B$131.62B$141.08B
Free Cash Flow$101.85B$97.50B$106.87B$98.30B$123.32B
FCF Margin26.9%25.2%27.7%24.8%28.3%
Short-Term Debt$16.17B$11.48B$12.95B$12.84B$13.82B
Long-Term Debt$106.63B$99.63B$95.09B$83.96B$76.69B
Cash & Cash Equivalents$37.12B$20.54B$40.76B$30.30B$45.32B
Net Debt$85.68B$90.58B$67.28B$66.50B$45.19B
Net Debt / EBITDA0.7x0.7x0.5x0.5x0.3x
Rule of 4027.6%27.2%27.4%38.4%
Figures in $M. True calendar years (Jan–Dec) built from quarterly data — income & cash-flow lines summed across the four quarters, balance sheet as of year-end. E columns are calendarized analyst consensus — gross profit, cash flow and balance-sheet lines are not estimated. Net debt = short-term debt + long-term debt − cash & cash equivalents; Rule of 40 = YoY revenue growth + FCF margin.