Marketing & Advertising Software — multiples
Median EV / LTM Revenue across the cohort at each month end, with the 25th–75th percentile band. Membership follows the same tagging as the company counts, so a company tagged into several subsectors is included in each.
Historical median multiple
Marketing & Advertising Software · Median EV / LTM Revenue
Cross-sectional median multiple over time, with the 25th–75th percentile range shaded.
Current
2.7x
Median
4.5x
Min
2.5x
Max
10.0x
Latest point 2026-08-04: median 2.7x across 11 companies.
Other subsectors in Application Software
Customer & Revenue Applications
CRM & sales engagement; customer success; customer service & contact center; CPQ & revenue operations.
13
Finance, ERP & Procurement Applications
ERP; accounting & close; FP&A; procurement & spend management; tax & compliance software.
7
HR, Payroll & Workforce Applications
HCM; payroll; talent acquisition; benefits; workforce management & learning.
3
Collaboration, Productivity & Work Management
Communications & video; collaboration; project & portfolio management; document/knowledge management; workflow automation.
5
Analytics & Decision Software
BI & visualization; planning; decision intelligence; enterprise search; process mining.
3
Design, Creative & Content Software
Creative suites; digital experience; content creation; publishing & DAM; architecture/engineering design software.
3
Legal, Risk & Governance Applications
Legal practice management; contract lifecycle management; e-discovery; GRC applications; compliance workflow.
0
Supply Chain & Operations Applications
Supply-chain planning; transportation management; field service; manufacturing execution; quality & asset management.
0
Vertical Applications
Construction & real estate; hospitality & restaurants; retail; education; legal; public sector; financial-services software; industry-specific healthcare software.
26