Booking Holdings Inc.

BKNGUS

Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.

Founded1997IPO year1999As of2026-08-04
Market Cap
$149.71B
Enterprise Value
$152.63B
EV / LTM Revenue
5.7x
EV / NTM Revenue
4.9x
Trading multiples

Enterprise value over trailing (LTM) vs. forward (NTM) fundamentals. Click an LTM cell to chart it.

LTM
trailing
NTM
forward
Revenue
4.9x
Gross Profit
4.9x
EBITDA
10.1x
Classification
Sector
Internet & Digital Commerce
Sub-sector
Travel & Booking
Listing
BKNG
Country
US
Historical valuation & fundamentals

EV / LTM Revenue

Annual financials & analyst forecasts

$MCY2021CY2022CY2023CY2024CY2025CY2026ECY2027E
Revenue YoY56%25%11%13%9%9%
Revenue$10.96B$17.09B$21.36B$23.74B$26.92B$29.33B$32.04B
Gross Profit$10.96B$17.09B$21.36B$23.74B$26.92B
Gross Profit Margin100.0%100.0%100.0%100.0%100.0%
EBITDA$2.40B$4.92B$7.04B$9.34B$9.22B$14.34B$15.67B
EBITDA Margin21.9%28.8%33.0%39.3%34.2%48.9%48.9%
EBIT$2.50B$5.10B$5.83B$7.55B$9.28B$14.06B$15.36B
Net Income$1.17B$3.06B$4.29B$5.88B$5.40B$8.51B$10.05B
Free Cash Flow$2.52B$6.19B$7.00B$7.89B$9.09B
FCF Margin23.0%36.2%32.8%33.3%33.8%
Short-Term Debt$1.99B$500M$1.96B$1.75B$1.88B
Long-Term Debt$8.94B$11.98B$12.22B$14.85B$16.86B
Cash & Cash Equivalents$11.13B$12.22B$12.11B$16.16B$17.20B
Net Debt($201M)$264M$2.08B$434M$1.53B
Net Debt / EBITDA-0.1x0.1x0.3x0.0x0.2x
Rule of 4092.2%57.8%44.4%47.1%
Figures in $M. True calendar years (Jan–Dec) built from quarterly data — income & cash-flow lines summed across the four quarters, balance sheet as of year-end. E columns are calendarized analyst consensus — gross profit, cash flow and balance-sheet lines are not estimated. Net debt = short-term debt + long-term debt − cash & cash equivalents; Rule of 40 = YoY revenue growth + FCF margin.